

By Rick Johnson
Your website looks pretty good. You've put a lot of effort into writing and assembling all of your content and your web developer has done a good job. It's finally online. Now take a hard look at your site. Has it changed lately? Is it like an advertisement that lays out your information but never changes?
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Would someone want to visit your site more than once, or is it just the same old thing? If you really think about it, you've probably got some new information you could add. How about a page for company news or a section on your home page that would feature announcements.
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